5 Reasons Why You Should Have a Mobile Website
2014 has ushered in the age of mobile devices. Numerous studies have confirmed the fact that more people worldwide are choosing mobile devices such as smartphones and tablets over desktop computer, and in fact, a growing number of people are switching between multiple devices everyday. Our affinity towards mobile devices is obvious – we are using mobile gadgets for pre-purchase research, for reading reviews and exchanging our product knowledge across social media channels. Not only this, smartphones also come handy and are lightweight compared to desktops.
Naturally, we are hearing a lot about mobile websites. So what is a mobile website? A mobile website is compatible on smartphones or tablet for instant viewing of relevant content and navigating through the site. You can also create an app or both a site and an app for attracting the target audience to your company and its products or solutions.
Mobile readiness is a part of responsive design. It optimizes a website for mobile device irrespective of the browser. From conversion standpoint too, it is important to make your website mobile ready to increase traffic, conversion rate and finally the sales.
Let’s now skim through the 5 reasons why you should consider a mobile website.
- Your site traffic is coming from mobile users
You can use different analytics and conduct surveys to find out how website traffic comes. If you find that majority of the visitors are coming by using mobile devices then without wasting any further time, you should focus on mobile readiness. However, do your research properly before hiring experts to do the task. It is equally important to find whether people living in your demographic area are accessing your website using mobile devices.
- Your website has a complex design
If you have a website that has loads of information and graphics, it is high time, try to remove the unnecessary elements from your site to make it more attractive and easy to navigate. Remember, the screen of a smartphone is much smaller than a desktop computer. Thus, websites with chockfull of content are difficult to view on mobile devices.
- You have too many videos and images on your website
Does your website have several images and videos? If your answer is yes, you could work on simplifying things for your mobile users. There is actually no need to have the large banner images or multiple videos on the homepage. Mobile friendly sites have easy navigation with faster page loading and better user experience.
- You have arranged for an awards program
If you have planned an awards program, it is much easier to attract potential consumers on board via an app. For instance, the Starbucks Rewards Program was a big hit among the coffee enthusiasts. This was done through an app that sent updates about the current offers to customers and gave them early access to new products. You can do the same thing for your business by connecting with all your target audience through a mobile app.
- You host multiple special events
One of the best ways to gain quick recognition online is by hosting special events. Promote your special events on your site, on social media, etc. and boost your customers to download the application for staying up-to-date on all the offers/discounts.
So, if you wish to your website to garner popularity from your mobile using prospects, a mobile-ready website is no longer an option for you, rather it’s a necessity. And, if there’s a better time for optimizing your website for mobile usage, it is now.