A lot has changed in the way Google has brought search engine optimization under its radar and is shaking us out of our old and worn-out SEO habits. In reality, SEO has suffered many rumoured deaths since Google’s first algorithm updates which was aimed at purging SEO of all its malpractices. But SEO is not going to die.
Today, one of the best ways to practice sustainable SEO tactics is to integrate it with social media marketing – also known as ‘Search Marketing Integration’.
While SEO and social media have been used as two separate strategies so far, merging both of them is being considered as your big ticket to digital marketing success. Why is it so?
SEO and social media marketing have certain similarities
In the past, SEO had largely been about getting links back to your website in good way, or bad. You must have figured it our already that it’s not the same any more. With Google hunting down the bad practices, the key to practicing SEO, the white hat way, is by generating genuinely helpful content and by building trust among your target audience. These two factors are also important to create an impressive social media presence.
Good content has a huge importance
Since content marketing is a common ground for marketing through both SEO and social media, it can be tactfully used for an integrated marketing scheme. Google rewards you for quality link building which depends on unique, relevant, useful and engaging content – just the kind of content that would hit a nerve with your social media audience. Sharing good content on social media sites also allows you to drive traffic to your site.
Since social media platforms are heavily crowded with people you would want to target, isn’t it a great idea to drop your well-optimized content right where it matters the most? Instead of waiting for your target audience to visit your website, you can share a great blog or a tweet or a post that resonates with them and they’ll follow you back.
Good social signals are signs of credibility
Google likes it if you are helping people for real. Your social media image and how well you are growing your relationship with your audience helps in building your credibility. These are good social signals that give your website traffic a positive boost and increase your search engine rankings. The idea is: don’t try too hard to get your audience to where you are, simply be where they are.
It’s like two marketing strategies rolled into one
Integrated marketing is better than standalone SEO or social media marketing efforts because, simply told, you get the benefits of two marketing strategies in one.
Let’s face it, when it comes to a dedicated social media marketing campaign, one of our biggest fears is the return on investment. There’s some truth in that fear since you can’t hope to increase your revenue overnight simply by expanding your social reach online. It takes a lot of patience, hard work and consistent efforts. However, SEO going hand in hand with your social marketing can take a lot of worries off your shoulders.
Again, while organic search results still matter to most users, social network is being considered the second most preferred option. This means by integrating the two, you are already getting a neat few steps closer to your target audience. So, if you’ve not yet combined your Social Media Marketing and SEO , it’s time that you do.